Logistics and Transportation as a Category within a Category - Essay Example This essay discusses that Category Management is a retailing and supply management process of managing categories as SBU (strategic business unit) produces better business results, with emphasis on delivering consumer value. In Category management, has to be given priority the retailer and the supplier work together to achieve certain targets that are mutually beneficial. Working together offers comparatively better opportunities, as it endless sharing of resources and insight. Category management usually focuses on using key methods such as range assortment, allocation and flow, inventory levels, shelf space, promotion, merchandising and pricing. Category management can be defined as a marketing strategy where a full set of products, excluding individual products or brands, is managed as an SBU. It focuses on the entire product category, by which a marketing manager can easily understand market trends and preferential tastes of the customers.
