Cronbachs Alpha Reliability Analysis Psychology Essay

Cronbachs Alpha Reliability Analysis Psychology Essay Scale measurement is an important element in survey. The survey in this study involved 3 sections, which are section A, section B and section C. Nominal scale was used in survey section A, and ordinal scale was used in survey section B and C. Nominal scale is scale that labels the items rather than scales it (Howell, 2009). It includes male or female and yes or no. Normally it brings no meaning. Ordinal scale is simple rank model. The objects, individuals or events are categorized. It is known as ranked data as the ranking is ordered from highest to lowest or smallest to biggest (Jackson, 2011). Section A was created to gather the socio-demographic characteristics of respondent such as gender, ages, location of study in the UTAR and education level. Figure 3.1 Select your Gender: Male Female There were five dimensions in Section B which contained 20 statements to measure the independent variables. The sequence of these dimensions was social influence, environmental concern, environmental attitude and self-image.